Apparently, consumers agree.
In fact, Honda only sold 16,142
Ridgelines in 2010, and when
you compare that to the fact
that General Motors sold
24,642 of the somewhat
underwhelming Chevrolet
Colorado pickups, the business
case for the Ridgeline seems
very weak, especially in lieu
of the recent death of Honda's
other offbeat all-terrain
offering, the Element.
2011 Honda Ridgeline
2011 Honda
Ridgeline
2011 Honda Ridgeline Engine
Design
2011 Honda
Ridgeline Truck
Interior
2011 Honda
Ridgeline Design
Truck
According to USA Today,
however, the Ridgeline isn't
headed for the Great Parking
Lot in the Sky just yet. Quite
the contrary, actually.
American Honda's executive
vice president, John Mendel,
says the Ridgeline has
developed a very strong
following over the years,
telling USA Today that Honda
believes it has "a ways to go
on the Ridgeline".
This in mind, we'd expect to
see a refreshed version of
Honda's truck within the next
few years. If Honda is
seriously committed to
offering the Ridgeline, let's
hope the automaker can
broaden its appeal to truck
shoppers, because if dismal
sales numbers continue,
Honda may have no choice but
to change its tune and reach
for the axe.